"A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play but the brand does not explicitly say 'buy me'. Instead, it says this is 'why I exist. If you agree, if you like me, you can buy me, support me and recommend me to your friends.'"
— James Heaton
For over 40 years, I have been involved in sales, marketing and branding. My focus has generally been inward, working for Hilton and InterContinental Hotels and then owning the legendary event company Enjoy California. I am the creator of San Diego in a Box, a private boutique Convention Bureau, the first of its kind. I also volunteer as a mentor for SCORE, where I work with small business owners and budding entrepreneurs in all fields helping them to find solutions for their branding and marketing needs.
Let's talk, let me see what you have done and where you want to go. We'll look at who you are and how the marketplace receives or doesn't receive your message. We'll look at logo, graphics, copy and how the marketplace perceives you and your company. Marketing stratagems will be reviewed and if warranted, recommendations will be made. I work with the talent at Brand Focus, which brings the disciplines of the digital age together with old fashion street smarts. I can help you.
|Lex Lyon, DMCP
The Lyon Company
5749 Beaumont Avenue
La Jolla, California 92037